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Five minutes with Tony Brinsden – sales manager

With the re-launch of QEII Centre just weeks away, we ask Tony Brinsden, account manager at the centre, how the business has changed in recent years.

So Tony, how has the QEII Centre changed since you first started?

I started working at the Queen Elizabeth II Centre (QEII) seven years ago as a sales executive and have since progressed to an account manager. In my role I look after the centre’s corporate and trade association clients, with a remit to encourage repeat business.

The work environment has changed somewhat since I started, in line with the challenges brought about by the global economic downturn. With the onset of recession, we decided to expand into new markets and I am responsible for developing new leads among conferencing agents.

How do you feel about the new refurbishments?

The refurbishments here at the QEII have really increased our offer, allowing us to appeal to a much wider audience. Downstairs, guests are now welcomed by a corporate and slick look, ideal for conferencing, while our refurbishments upstairs can cater for party goers.

Client feedback has been tremendous so far and we are all looking forward to our launch party on the 13th of November.

What challenges do you most frequently face and how do you overcome them?

The QEII is pretty much a blank canvas, we host conferences from all sectors and individuals from across the world. A huge amount of work has to be put into ensuring that each client gets the facilities and the technology they need to host their event.

We’re lucky that at least 70 percent of our business is repeat; there never seems to be a dull moment, which keeps me on my toes.

Tell us about your most memorable moment here at QEII

The Royal Wedding, without a doubt. Located just off Parliament Square, with a view of Westminster Abbey, we very much felt at the centre of things. In fact, one of our clients hosted a conference that day and needless to say, their delegates got more than they bargained for.

What do you most like about working at the QEII?

Definitely the people. I’ve often heard the QEII being called a family and I understand why. I work in a very supportive team which is great for morale. I think this comes across to clients, which also bodes well for business.

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