As Marketing and Communications Manager at The Queen Elizabeth II Centre (QEIICC) I have worked on a range of different campaigns over the years, which have not only embraced technology but engaged with our staff who make client events happen. The new challenge I had in the Autumn of 2012 was to develop a campaign to build on the recent successes London achieved earlier that year.
From the Diamond Jubilee celebrations and the sporting successes of Team GB at the London Olympics, to the transformation of our Centre into Casa Italia during the Olympics period; expectations were high. However, with the global spotlight on London and a new passion for all things British, this was the ideal time to raise the profile of QEII Centre on the international arena and deliver a new creative campaign focusing on London and the excellent facilities and location our Centre provides event planners.
QEII Centre’s new London advertising campaign for 2013 was conceived in the summer of last year and shot over two days in August and September. What makes this campaign different and unique from our previous campaigns? Simple, QEII Centre is already well known internationally for having a great Central London location and stunning views, so we brought the London experience into our venue. From visiting corgis, welcoming a Scots Guard and sitting in a conference with a Beefeater, to having a coffee break with a flexible gymnast and an overall winning event experience with an athlete; this campaign brings both the event experience and London to life in our Centre.
Throughout my career, I have heard others often say “never work with children or animals”! However, the highlight for me was the corgis shoot in our Benjamin Britten Lounge. From being completely composed on a bench for the shoot, their owner throwing a toy chicken across the room to keep the Corgis entertained in between, through to watching the two dogs play with each other throughout the day; their personalities shone through and brought a smile to the faces of everyone who saw them. Despite what people say, I would definitely recommend working with animals!