The Queen Elizabeth II Centre (QEIICC) and brand communications agency Logistik Group are hosting the world’s first International Children’s Forum for sport, ‘Football For Friendship’, on Saturday May 25th.
The ‘Football For Friendship’ Forum is being held to use sport as a means of bringing children together from across Europe and experience the excitement around the UEFA Champions League and Logistik are using QEII Centre for their client to promote their latest CSR event for grassroots sport.
Located in Westminster, in the heart of London, QEII Centre was the obvious choice for such a spectacle given its reputation for being one of the most accessible event destinations in the world.
The Forum will welcome around 600 kids and 100 other guests from the UK and eight countries across Europe to kick off the celebrations around the UEFA Champions League Final on the same day. The third floor at the Centre will play host to the event and the Fleming, Whittle and Benjamin Britten rooms will be transformed into the ultimate sporting space.
With cheerleaders, dance troupes, football freestylers, live music, banners, flags, video screen presentations, simultaneous translations, branded staging and backdrops, this is an event that is set to captivate the expectant audience.
To top this off, football legend Franz Beckenbauer will be the main host of the ‘Football For Friendship’ Forum; offering the kids the opportunity for a meet-and-greet with one of the world’s greatest ever footballers.
The Centre will also host a press conference with Franz Beckenbauer immediately after the Forum has drawn to close. This will utilise the Centre’s latest Meru technology which will provide the 75 journalists attending the event free Wi-Fi for filing copy for Sunday’s papers and media title across Europe.
James Wilkins, Joint Managing Director of Logistik Group, commented: “QEII Centre is obviously a standout venue to host a first-class event such as the ‘Football For Friendship’ Forum. We needed a central London location that befitted the brief of our client and it hasn’t disappointed on any level. We were extremely excited about the opportunity to work alongside QEII Centre to produce a flagship event; and we will certainly deliver an unparalleled Forum to promote grassroots sport across Europe.”
Sue Etherington, Commercial Director at QEII Centre said: “As Central London’s leading conference centre with world class facilities and highly trained and experienced staff, we are delighted to be working with Logistik Group to deliver such a bespoke event. We have no doubt that this will be a hugely successful and exciting event to showcase the launch of their ‘Football For Friendship’ Forum. The brief was to create an event space that could capture the imagination of the kids taking part and it is set to be an outstanding experience for all involved.”
Minister for Sport Hugh Robertson has also endorsed the event saying: “The ‘Football for Friendship’ scheme is a great opportunity for young people from across Europe to come together through the power of sport. It’s great that participants from Westminster will be a part of ‘Football for Friendship’ and attend the Champions League Final at Wembley, an experience that will no doubt live long in their memories.”