Case Studies

21 Jul


Game, set, match for Hosmark garden party

Centre Court came to the QEII Centre on Tuesday 7 July, when we transformed our centre into a Wimbledon themed summer garden party for hotel representation company Hosmark.

Working in partnership with Hosmark to create an event with a ‘Best of British’ theme, and with a £15,000 budget to work with, we pulled out all the stops to delight and entertain guests at their annual client summer party.

From cherry blossom trees and strawberries and cream on the Green to a real grass indoor tennis court, everything quintessentially British was celebrated at the event, which showed just how versatile the QEII Centre can be.

The 150 guests arrived to the vintage garden party on the Green, which overlooks Westminster Abbey, to enjoy champagne and Pimm’s while being entertained by live band The Wandering Hands and juggling tennis duo The Racketeers, both provided by Sternberg Clarke.

Cherry blossom trees from Eventologists teamed with bunting, gingham covered hay bales for seating and herb boxes to bring a home garden feel to the Green.

The themed menu featured delicious barbeque grilled meats and seasonal summer salads such as wild rocket and apple blossom and roast English heritage tomatoes and basil cream, alongside the classic strawberries and cream which no day at the tennis can do without.

To connect the indoor event space with the outdoor celebrations seamlessly, we used the entertainers to lead guests inside to the lifts. A video wall in the foyer, featuring a tennis ball animation, and frosted Wimbledon imagery in the lifts gave a taste of things to come.

Upstairs in the Mountbatten lounge, the Wimbledon scoreboard was projected over a real grass tennis court in front of the main stage, provided by Wow Grass, where guests could have a quick game themselves. The summer garden theming was brought inside with more blossom trees, box hedging and herb boxes dressing the space, and a lighting theme gradually taking the room from sunset to a beautifully lit summer’s night.

Diane Waldron spoke at the event and told guests: ”We’re asking you to take another look at us and see us in another way. Look at us as a blank canvas venue. We’re a big flexible space with the most incredible views in London, and we feel we’re ideal for awards dinners, fashion shows, you name it. Hopefully what we’re showing you tonight is that we are a venue for any type of event.”

Founded in 2001, Hosmark has a team of 12 senior industry professionals who offer an unrivalled level of expertise and knowledge in the meetings and events market. Hosmark has become one of Europe’s leading hotel representation companies, working with more than 60 first class and luxury hotels worldwide including Monte-Carlo SBM Hotels, Sun Resorts and Anantara Hotels.

The client summer party was attended by a mix of clients, partner airlines and DMCs, with guests flying in from hotels around the world including Disneyland Paris, Monte Carlo SBM Hotels, Marmara Hotels Istanbul, Sun Resorts, Elegant Hotels Barbados, Athens Ledra, Santos Hotels Spain, Asia Gardens and Pan Pacific Hotels.

Roger Plumpton, Director of Hosmark, said: “Our portfolio consists of independent hotel companies and individual hotels which excel in their levels of service and facilities, which means our summer party has to match the high standards they set.

What the team at the QEII Centre delivered was a truly brilliant event which I have no doubt the guests will remember for some time to come. It was a perfect result for us and a great partnership, strengthening our ability to reach more clients, and I thank all the team for their help, support and generosity.

Pull quote:

What the team at the QEII Centre delivered was a truly brilliant event which I have no doubt the guests will remember for some time to come.

Roger Plumpton, Director of Hosmark

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